The Facts
NAME: Yen
IT'S: A Japanese restaurant on The Strand

28-11-2017

OPENED: November 28th, 2017
WHO'S BEHIND IT: Onward Holdings Co. Ltd., one of the largest fashion houses in Japan
DID YOU KNOW: Yen was first launched in Paris in 2000
LOCATION: The Strand
ADDRESS: 190 Strand, WC2R 1AB
CLOSEST TUBE: Temple
WEBSITE: Visit Site
CONTACT: Phone: 020 3915 6976; Email: [email protected]
FACEBOOK: Visit Facebook
TWITTER: Visit Twitter
INSTAGRAM: Visit Instagram

Yen

OPENED November 28th, 2017

Yen is a Japanese restaurant specialising in soba noodles, now open on The Strand.

The restaurant first opened in Paris and is now bringing soba to Central London, plus Japanese barbecue, sushi and tempura.

The Spot:

The main draw here is the noodle-making area – a glass-walled space where soba noodle specialists Maruno Hidenori and Katsuki Sakurai will make the noodles twice daily. There’s also an eight-seater sushi counter, then room for around 100 in the main restaurant.

There’s a Robata grill too, which means… Japanese barbecue! This specialised grill uses binchō-tan, a Japanese charcoal made from oak, which burns at a very high heat and gives the food a unique flavour.

The Food:

We’ve seen lots of ramen in recent years but not a huge amount of soba, so this exciting. Both noodle experts have trained with a ‘Master of Soba’ called Mr Takahashi Kunihiro, from Yamanashi in Japan.

The noodles are served either hot, in a soup, or cold with dips, grilled meats and tempuras – don’t knock cold soba until you’ve tried it, especially when the hot weather comes around again (it will happen, we promise).

On that grill is wagyu steak, to be served with a ponzu sauce, and there’s a whole menu of tempura, including Yen’s signature oyster and courgette flower tempura, which sounds… well, very seasonal, actually. Will they be growing their own courgette flowers, year round?

The Drinks:

There’s loads of sake and shochu. Unsure of the difference between sake and shochu? Well, the latter is distilled instead of fermented like sake, and can be made from rice but also sweet potato, barley or other ingredients. It’s also stronger than sake, and is actually more widely consumed in Japan.

Cocktails also have a distinct Japanese flavour, with ingredients like yuzu, lychee, coconut and toasted sesame making an appearance.
Of course, there is whisky. The Japanese love their whisky.

In a Nutshell:

We are excited to welcome these soba specialists to the London scene. Yeah, the other stuff like wagyu and sushi is all well and good, but we’re mostly excited about the possible birth of a whole new noodle craze.

If you’re looking for more places to eat and drink, check out our interactive map of London’s top new openings.

The Facts
NAME: Yen
IT'S: A Japanese restaurant on The Strand

28-11-2017

OPENED: November 28th, 2017
WHO'S BEHIND IT: Onward Holdings Co. Ltd., one of the largest fashion houses in Japan
DID YOU KNOW: Yen was first launched in Paris in 2000
LOCATION: The Strand
ADDRESS: 190 Strand, WC2R 1AB
CLOSEST TUBE: Temple
WEBSITE: Visit Site
CONTACT: Phone: 020 3915 6976; Email: [email protected]
FACEBOOK: Visit Facebook
TWITTER: Visit Twitter
INSTAGRAM: Visit Instagram

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