The Facts
NAME: The Principal London
IT'S: A luxury hotel in Bloomsbury

16-04-2018

OPENED: April 16th, 2018
WHO'S BEHIND IT: Principal Hotel Company Ltd.
DID YOU KNOW: Four life size statues of British queens flank the entrance to the hotel
LOCATION: Bloomsbury
ADDRESS: The Principal London, 1-8 Russell Square, WC1B 5BE
CLOSEST TUBE: Russell Square
WEBSITE: Visit Site
CONTACT: Tel: 0203 553 2514
FACEBOOK: Visit Facebook
TWITTER: Visit Twitter
INSTAGRAM: Visit Instagram

The Principal London

OPENED 183 DAYS AGO

The Principal London is a five-star hotel, now open in Bloomsbury.

This is a major new hotel opening for London, close to lots of the best bars and restaurants in central London.

The Spot:

The hotel overlooks Bloomsbury’s Russell Square and was originally designed by Charles Fitzroy Doll in 1898. It now boasts 334 bedrooms and suites, which have been designed in keeping with the history of the building, combining modern and traditional design elements. Bathrooms are decorated in ceramics and marble, while in the bedrooms contemporary custom-built furniture blends with original features.

The Food:

There’s an all-day dining restaurant – Neptune – serving a seafood-focused menu designed by chef Brett Redman (opens 24th May). There’s also an oyster bar from which guests can order oysters and other shellfish sourced from around the UK, served on towering platters. Those looking for luxury will enjoy Brett’s unique way of serving caviar – with waffles and house-cultured Jersey cream.

Afternoon tea will be served in Palm Court when it opens at the end of June 2018. This central hub of the hotel includes a winter garden at one end while at the other, an outdoor terrace looks out onto a ‘living wall’ of plants.

Burr & Co. coffee house and bar serves lighter meals including sandwiches, snacks, salads and pastries.

The Drinks:

Fitz’s Cocktail Bar is named after original building designer Charles Fitzroy Doll and serves a menu of signature cocktails designed by Sean Fennelly, recently of Milk & Honey.

Herb-infused cocktails will also be available in Palm Court once open, alongside a Champagne list focusing on small, lesser-known producers.

The Damage:

Opening room rates start at £225 per room per night.

In a Nutshell:

This is an extensive, luxurious makeover for the stunning building which is clad in Royal Doulton thé-au-lait terracotta. Paul Walters, General Manager of The Principal London, said of the opening, ‘The restoration of this stunning grande-dame hotel will provide visitors to London – and Londoners themselves – with a new destination that celebrates the splendour of the original hotel but re-imagines luxury for the 21st century.’

If you’re looking for the hottest new bars and restaurants near Bloomsbury, check out our interactive map of London’s top openings. 

The Facts
NAME: The Principal London
IT'S: A luxury hotel in Bloomsbury

16-04-2018

OPENED: April 16th, 2018
WHO'S BEHIND IT: Principal Hotel Company Ltd.
DID YOU KNOW: Four life size statues of British queens flank the entrance to the hotel
LOCATION: Bloomsbury
ADDRESS: The Principal London, 1-8 Russell Square, WC1B 5BE
CLOSEST TUBE: Russell Square
WEBSITE: Visit Site
CONTACT: Tel: 0203 553 2514
FACEBOOK: Visit Facebook
TWITTER: Visit Twitter
INSTAGRAM: Visit Instagram