The Best February Restaurant Deals and Soft Launch Offers

If you’re anything like us, you’re still paying off that freakin’ credit card bill from Christmas, so February is still looking pretty budget-y. But spending less cash doesn’t need to mean boring, because you happen to live in a city where there’s a constant flow of new openings, with endless soft launch deals and offers popping up all over the shop. You can have fun for half the price – if you know where to go.

Here are all the best value deals in London this month. Enjoy…


Zia Lucia

What’s the deal? 50% off all food for reservations and walk-ins
When: 3rd-8th February 2018

We love a good pizza, so we were thrilled to hear that Zia Lucia is launching a second place over in leafy west London, with a soft launch offer to boot. Owners Claudio and Gianluca are renowned for their four types of 48h slow-fermented doughs; wholemeal, vegetable charcoal, gluten-free and traditional – great for your fussy mate! Plus the restaurant is throwing in a fifth, limited edition green dough for the occasion. Top tip: team your pizza up with one of Zia’s proper Italian-style Negronis. Belíssimo!

Zia Lucia, 61 Blythe Road, W14 0HP

Other great offers:



What’s the deal? £1 main when you buy another main (voucher required)
When: Now until 8th February 2018

Tindering gets expensive, right? Luckily, you can date and dine on the cheap, with Carluccio’s £1 meal offer (when you buy another full-priced meal). Just download your voucher on the Carluccio’s website and sneak it to your waitress while your companion’s not looking.

Carluccio’s, various locations

Farm Girl

What’s the deal? 50% off all food, Monday-Friday for brunch, lunch and dinner. Available for walk-ins and bookings (but booking advisable later in the week)

When: 2nd- 4th February 2018

The healthy Australian-style cafe is launching another bigger, beautiful Farm Girl in Chelsea, with the same Instagrammable brunches and colourful super lattes, but this time with an added dinner menu and superfood cocktail bar. The plates, like the Jackfruit taco with a blue corn tortilla, look super wholesome and snappable – we’re already reaching for the camera. Try it all out and get your food bill chopped in half when you visit during the soft launch period.

Farm Girl, 9 Park Walk, SW10 0AJ

Studio 88

What’s the deal? Free cocktail and a ‘California cone’ when you sign up to the Studio 88 newsletter
When: Voucher valid from 29th January to 28th February 2018, Monday to Friday

If you love Piano Works in Farringdon, get seriously excited, because the guys who run it are launching a brand new party place. Studio 88 is another non-stop live music venue where the audience controls the playlist – all night you can pass a request to the six-piece house band and they’ll play it for you on the spot, no rehearsing needed (yep, it’s pretty amazing what these guys can do).

If you act quick, you can bag a free cocktail on your first night out there, along with a California food cone (one of the venue’s specialities). All you need to do is sign up to the venue’s newsletter. 

Studio 88, 47 Whitcomb Street, WC2H 7DH

Lady Abercorn’s Pub & Kitchen

What’s the deal? 2 roasts and bottomless Yorkshire puddings for £15.50, weekdays between 12pm-3pm, walk-ins and reservations welcome
When: 5th February-16th February

We’re always on the hunt for new City boozers, so we were pleased to hear that five-star hotel Andaz London Liverpool Street has just launched a new public house, Lady Abercorn’s Pub & Kitchen, where you can snap up buy-one-get-one-free roasts for two weeks in February.

Lady Abercorn’s Pub & Kitchen, 40 Liverpool Street, EC2M 7QN

Benito’s Hat

What’s the deal? £1 tacos at all Benito’s Hat sites, excluding Kings Cross
When: From 5pm on Tuesday 6th and Tuesday 13th February

In celebration of the launch of their new cookbook, ‘Everyone Loves Tacos’, Benito’s Hat is throwing a taco party, dishing them out for £1 a pop, with fillings like super slow-braised pork, grilled chicken, beef brisket barbacoa or even sautéed vegetables with guacamole. Bring it on already, we’re drooling.

Benito’s Hat, various locations

Daddy Bao

What’s the deal? 50% off food when you email Daddy Bao before Friday, 2nd February
When: 8th February-10th February

The gang behind renowned Taiwanese joint Mr Bao are launching a new place in Tooting. Here you can fill up on soft milky buns bursting with delicious things like pork, peanut powder, beer marinated prawns, and sides like signature smacked cucumbers and golden kimchi. You can get a nifty 50% off all of this good stuff, you just need to send a cheeky email to Daddy Bao ([email protected]) and ask him, ‘pretty please’, for the inside scoop.

Daddy Bao, 113 Mitcham Road, SW17 9PE


What’s the deal? Free wine tasting flight when you book a meal at any Vinoteca, read the full various terms and conditions here
When: Throughout February

Hot date? Book in for a meal at Vinoteca this month and you’ll both get a free tasting flight of three wines from across the globe. So not only a great little icebreaker, but a penny saver too. Winning.

Vinoteca, Various locations


What’s the deal? 50% off food on weekdays between 6th–16th February 2018 (to claim the offer, tables must be booked by calling 020 7229 1503)
When: On 9th Feb, National Pizza Day

Notting Hill’s neighbourhood restaurant is welcoming in a great new local chef, Wolfe Conyngham, and to celebrate Pomona’s is offering 50% off food for eleven days in February.The chef’s new menu is very varied, with dishes inspired from across the globe, and including everything from Pomona’s classic grilled dishes like the Welsh lamb rump and the house British veal burger, to seafood stuff like grilled Madagascan prawns and Indonesian monkfish curry.

Pomona’s, 47 Hereford Road, W2 5AH

Santa Maria Pizza

What’s the deal? 50% off food
When: 1st-13th February 2018

If you want a bonafide Neapolitan pizza, Santa Maria is where it’s at, with Naples-born owners and a wood fired oven exported from Italy. The guys are branching out into Fitzrovia this month, with the new place themed like a 60s-style Italian coffee bar. Best yet, there’s a great little 50% off deal going on for two weeks.

Santa Maria Pizza, 160 New Cavendish Street, W1W 6YR


What’s the deal? 50% off food
When: Until 4th February 2018

Amber are hitting up the City this February, with a modern London-style take on Middle Eastern food. Expect beautiful, colourful plates of delicious stuff like stuffed mussels with rice and cinnamon, and fried cauliflower with crispy shallots, green tahini and pomegranate.

Goodman’s Fields, 21 Piazza Walk, E1 8QH

United Chip

What’s the deal? 50% off food. No bookings here, so it’s first come, first served
When: 5th7th February

The guys behind All Star Lanes are bringing classic British fish and chips to Clerkenwell with United Chip. Choose from cod, haddock or pollock – or meatheads have the battered banger option. But we’ve personally got our eye on the homemade fish finger sandwich. Very exciting, because it’s half price off all of these dishes for the first three days of launch, and most of the dishes are usually under a tenner, so you’ll nab yourself an absolute bargain.

United Chip, 5 Clerkenwell Road, EC1M 5PE


What’s the deal? 50% off food
When: 21st–23rd February

Cheese lovers, brace yourself for this new grab-and-go grilled cheese kiosk. Popping up around the corner from Victoria Station, here you’ll find loaded gourmet toasties you can grab with 50% off this week! Toastie treats include Cheesy Does It, a melted cheesy blend with caramelised onions and crispy shallots, and Naughty Nutella, with Nutella, marshmallows and mascarpone.

G’rilla, 170 Victoria Street, SW1E 5LB



What’s the deal: 50% off food  for lunch and dinner. To book for a
place for the Hook soft launch, call 020 7482 0475
When: 21st–25th February

Pimp up your Friday night dinner with the relaunch of renowned Camden fish and chippie, Hook. These guys do the battered fish thing, but with a refreshingly modern twist, coating their sustainable catches in stuff like Malaysian Curry Panko, or Flavoured Tempura Batter. There’s also interesting sides, including Popcorn Cockles and Seaweed Salted Covered Chips. Then there’s the tasty new takes on sauces, like Spicy Pineapple and Ginger Ketchup and Garlic Truffle. Test drive it all with half-price food until Sunday 25th Feb.

Hook, 6365 Parkway, Camden NW1 7PP

National Pizza Day dinner discounts

What’s the deal? 30% off selected London pizza restaurants for one day only
When: On 9th February 2018, National Pizza Day

Yep, National Pizza Day is a thing. To celebrate, a whole load of London places are giving you a special 30% off your pizza, with legends like Pizza Pilgrims, Voodoo Rays and Bunga Bunga all getting involved. Check out this map to find out where your most convenient pizza fix is coming from.