8 Things to Do at The Ned
Visiting Soho House group’s colossal £200m flagship hotel is always going to be an experience, thanks to its magnificent architecture and the sheer attention to detail paid to every inch of the ex-banking hall’s interiors, from the imposing Malachite pillars and central bandstand to the faultless service at all nine of its bars and restaurants. Here’s how to make the most of your time there…
Listen to live music
The central Nickel Bar is the place to be at The Ned, with an astounding line up of well-made drinks. More importantly, the Nickel Stage smack bang in the middle hosts a nightly array of live performers. From elegantly tinkling piano recitals to soulful jazz trios and emerging acts (if you visit on New Music Mondays), every act we’ve seen has been fabulous.
Order a Nedgroni
As mentioned, staff at the Nickel Bar know their way around a drinks cabinet. Cocktails are generally American classics, though they’ll make you anything you like. The thing to have, though, is their Nedgroni: a potent concoction of Bombay Sapphire, Kamm & Sons, Rubino, rose and grapefruit.
Eat everything at Zoblers
There are seven restaurants to choose from, with two extra members-only spaces, but you’ll find us at Zoblers, the New York-style Jewish deli. Jay Rayner — who knows about these things — went and loved most of the menu, so go wild with excellent bagels from Carmelli’s in Golders Green, the best smoked salmon from Forman’s and some rather moreish latkes with a doorstep pastrami sandwich. Chase it all down with a steaming chicken matzo ball soup.
Visit the ground floor loos
A quick glance at Instagram prior to your visit will show some extremely high-end #bathroomgoals in the ground floor ladies: there’s monochrome, gold, and a particularly millennial pink velvet chair that everyone wants a sit on. Apparently, there’s a tiger in the men’s.
Attempt to blag your way into the vaults
Ned’s Club downstairs is a members-only all-hours cocktail lounge which also houses the original Midland Bank vaults. There are over 3,000 original safety deposit boxes to admire with your nightcap, plus a sweeping bar and comfy tub chairs — we’re told…
The rooftop pool and terraces are also members-only areas, but booking a room does give you access to them, so splash the cash if you’d like to take in the remarkable view of St Paul’s and the City over lunch and a swim. If not, it’s back to Instagram for that skyline vista — or try your luck a few floors down where there’s a mini terrace and less policing.
Stop by for a Trish McEvoy mini makeup masterclass freebie
The grooming area comprises hair, nail and beauty treatments for men and women in 1920s-style cocktail chairs and the like, with each zone having a distinct personality. Men should definitely indulge in an old-school wet shave at Ned’s Barbershop, but ladies head to Trish McEvoy for a 15-minute Day to Dinner makeover or squeeze in a five-minute freebie: we suggest the Lip Service, whereby an MUA will teach you the most flattering way to create your desired lips.
Relax at Cowshed
Cowshed has been the Soho House group’s spa service of choice for all their houses, but the space at The Ned is something else entirely. There are full spa facilities (pool, sauna and hammam) in addition to an indulgent treatment list using Cowshed’s signature natural products. The facial is heaven.
The Ned, 27 Poultry, EC2R 8AJ