The Facts
NAME: Axel Arigato
IT'S: Swedish shoe brand

05-10-2016

OPENED: October 05th, 2016
WHO'S BEHIND IT: Albin Johansson and Max Svärdh
DID YOU KNOW: They release a new show every Tuesday, and have been doing so for the past two-and-hald years
LOCATION: Soho
ADDRESS: 19-23 Broadwick St, Soho, London W1F
CLOSEST TUBE: Tottenham Court Road
OPENING TIMES: Monday - Wednesday 11am - 7pm, Thursday - Saturday 11am - 8pm, Sunday 12 - 6pm
WEBSITE: Visit Site
FACEBOOK: Visit Facebook
TWITTER: Visit Twitter
INSTAGRAM: Visit Instagram

Axel Arigato

OPENED October 05th, 2016

‘BEST OPENING’S OF 2016’ WINNER

Axel Arigato is Londons newest place for kicks. It’s a sneaker store meets art gallery by way of architect Christian Halleröd. After successfully building a fan base online plus a two-year property search, Swedish brand Axel Arigato finally has a London flagship. It’s a big step in their global expansion, translating their impressive customer engagement from Instagram into the real world.

The Soho store stays faithful to the brand’s minimalist Scandi aesthetic and accessible form of luxury. Designed by Halleröd (also the brains behind the Acne, Frame and Byredo stores) and Creative Director Max Svardh, it’s more akin to a gallery than a shoe shop. Behind those four-metre tall walls lies lots of crisp white, metal, mirrors and concrete. That includes whopping great terrazzo stone tables to show off those sharp sneakers just right. The result is a bold and effective statement; Axel Arigato is a space, not just a shop. Fingers crossed that means plenty of cool collaborations and in-store events are on the cards.

On the fashion front, the London store stocks the full men’s and women’s ranges of trainers, accessories and clothing. Specially curated labels, including Matthew Miller and Goran Kling, join the Axel Arigato offering. In a nice nod to the brand’s Eastern inspo, they also stock rare Japanese items, books and magazines. You can even nab some of the interiors – chairs designed by Christian Halleröd can be gracing your lounge within six weeks.

And once you’ve picked up your kicks (and possibly your chairs), head round the corner to Patta’s new London home.

Words by Christina Dean

The Facts
NAME: Axel Arigato
IT'S: Swedish shoe brand

05-10-2016

OPENED: October 05th, 2016
WHO'S BEHIND IT: Albin Johansson and Max Svärdh
DID YOU KNOW: They release a new show every Tuesday, and have been doing so for the past two-and-hald years
LOCATION: Soho
ADDRESS: 19-23 Broadwick St, Soho, London W1F
CLOSEST TUBE: Tottenham Court Road
OPENING TIMES: Monday - Wednesday 11am - 7pm, Thursday - Saturday 11am - 8pm, Sunday 12 - 6pm
WEBSITE: Visit Site
FACEBOOK: Visit Facebook
TWITTER: Visit Twitter
INSTAGRAM: Visit Instagram

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