The Best April Restaurant Deals and Soft Launch Offers

Life is good! The sun is finally starting to rear its lazy head, the birds are a-chirping, and we’ve got a whole load of delicious restaurant and bar deals to keep your bank balance from completely disappearing. Read on to be in the loop about London’s latest soft launch deals and offers.



Devonshire Terrace

What’s the deal? 50% off food AND drink 9–13th April; 25% off food and drink 16th–20th April. Valid on reservations only

Devonshire Terrace (by the Drake & Morgan guys) have a sexy new look in time for spring, with a brand new menu to match. To celebrate, you can get 50% off the whole entire menu for five days, followed by 25% off your menu for another five days! If you didn’t know, these guys have a big outside terrace – perfect for when the sun finally pops out this month (we’re optimistic about that…). Email [email protected] to book your table.

Devonshire Terrace by Drake & Morgan, Devonshire Square, EC2M 4WY



Tortilleria El Pastor

What’s the deal? 50% off food. No reservations, just rock up.

When: 7th-8th April

The gang behind Borough’s El Pastor are opening their own taco bar and tortilla factory, just round the corner from Maltby Street Market. It’s going to be pretty special, with fresh tortillas made right here every day from Mexican heirloom corn and using a special machine imported from Mexico. Try it all at the soft launch, with 50% off food for two days. P.S – while you’re here, make sure you’re the first to try El Pastor’s very own Mezcal.

Tortilleria El Pastor, 106 Druid Street, SE1 2HH


Perilla Dining

What’s the deal? 50% off a selected wine menu when you dine

When: Every Monday – ongoing

Perk up your week with a visit to Perilla Dining for their Monday Wine Club – here, diners receive 50% of a selection of wines, or it’s £10 corkage on bring your own.

Perilla Dining, 1–3 Green Lanes, Mildmay Ward, N16 9BS


Tonica by The Distillery

What’s the deal? 50% off food

When: Date to be confirmed soon!

One for the gin fanatics; The Distillery (inside London’s famous Gin Hotel) is opening a new sister bar and restaurant at Exmouth Market this April, ‘Tonica by The Distillery’,  serving up tasty tapas, wines and a gin-heavy cocktail list. There’ll be a nice little alfresco drinking area, where you can soak up the iconic Exmouth Market vibe, while sipping on the bar’s signature Gin and Tonic Plus – a mash-up of the classic G&T and an elaborate gin cocktail. Try it all out at the soft launch, where you can get 50% off your food menu when booked and signed up on their website.

Tonica by The Distillery, 55–57 Exmouth Market, Clerkenwell, EC1R 4QL


Beck at Browns

What’s the deal? 50% off food. Available on both walk-ins and pre-booking

When: Now–15th April

A chance to try the much-anticipated menu at the brand new restaurant by Michelin-starred chef Heinz Beck. The most exciting part is that there’s a soft launch from now until 15th April, with 50% off food.

Beck at Browns, 33 Albemarle Street, W1S 4BP



What’s the deal? Free coffee. One per person, per day.

When: Monday 9th–Friday 13th April, 7.30am–11.30am

Gourmet grilled cheese kiosk G’rilla is dishing out freshly-brewed Ozone™ coffees to anyone who asks for one. Absolutely no purchase necessary, just turn up… However, you may struggle to resist the delicious toastie menu looming above, with tempting combos like mac & cheese with saddleback pulled pork and Korean BBQ sauce, or the lobster and sweetcorn. Mmm…

G’rilla, Nova Victoria, 170–172 Victoria Street, SW1E 5LB


Bluebird Café – White City

What’s the deal? 50% off food. Lunch: 12pm–2.20pm. Dinner: 6pm–9pm

When: 3rd–9th of April

Made In Chelsea favourite Bluebird (from the D&D family), is finally spreading its wings with a new location out west, at the old BBC Television Centre in White City. Like its King’s Road sister restaurant, the new place will be HUGE, with a café, bar, deli and, in true Bluebird style, an epic outdoor terrace. Come and enjoy 50% off your food bill during the soft launch.

Bluebird Café White City, Television Centre, 2 Wood Lane, W12 7FR



What’s the deal? Bottomless food and drink

When: Every Saturday from 7th April

For those with a bottomless stomach, we dare you to partake in the Japanese Dude Food brunch – £45 for unlimited food and drink. ‘Dude food’, if you’re unfamiliar, is naughty junk food with an Asian twist – stuff like BBQ pork belly with peanut soy in a bun, salmon sashimi pizza and desserts like matcha Mr Whippy. Wash it down with your ‘welcome’ Wasabi Bloody Mary, then move on to the bottomless option of: prosecco, red or white wine or dry Asahi beer. Now do your worst!

Kurobuta, 312 King’s Road, SW3 5UH


Mac & Wild

What’s the deal? Bottomless mussels, chips/bread, glass of wine for £20.

When: Every Monday. Lunch: 12pm–3.30pm. Dinner: 5.30pm–10.30pm, at both Mac & Wild restaurants. 2 hours max per table.

Mussel Mondays. No, no, nothing at all to do with lifting weights at the gym, don’t worry: rather stuffing your face with delicious, bottomless shellfish. The Scottish restaurant is bringing all-you-can-eat mussels to the menu every Monday, fresh off the Shetland shores. This, plus two Highland-inspired sauces, a glass of house wine and a side of chips or chunk of sourdough bread for a cheeky £20.

Mac & Wild, 65 Great Titchfield Street, W1W 7PS; 9A Devonshire Square, EC2M 4YN


Pawsecco – London’s first cocktail bar for pets

And finally, it’s arrived! London’s first cocktail bar for pets. No need to leave Minny at home, skulking over a tired-looking bowl of day old milk; instead put her best collar on and take her on a girl’s night out to Pawsecco, located just off Old Street. We bet she’s gagging for a delicious glass of MosCATo, or catnip wine. During the soft launch, you’ll get 50% off the new Pet-tails menu (pet cocktails, geddit?). Find out more about Pawsecco here.

Pawsecco, 120 Old Street, EC1Y 1BE

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